Dominick's - your new lifestyle grocer
I've never been a big user of Dominick's Finer Foods. Why? Location. Growing up, I had a Jewel right down the street. The same is the case were I live now, but Kroger has gotten most of my business because I don't like the new Jewel and the new Kroger is just awesome. A brand new Super Wal-Mart is also getting some of our business because of price, and I am hearing the local stores' sales are down because of it (surprise, surprise). Safeway bought Dominick's ten years ago, and its market share went down almost 50% in the first five years. Jewel outmarketed them, and Wal-Mart and Home Foods didn't help either. But as the Tribune reports today , the retooling of Dominick's into a "lifestyle" grocery continues. Some say it is a success, and others not. Personally, I like the new stores, but of course I am not going to drive 45 minutes to get to one. If I were Safeway, I'd be more worried about the other grocery chain coming to town: Milwau